During her Spice Girl days, Victoria Beckham played up to her pop persona as she hawked everything from lollipops to cameras to scooters. But with her music days far behind her, it appears Posh's bid to be taken seriously as a fashion designer has translated into her latest ad campaign.
In the new U.S. ad for LG Fashion Touch phones, Beckham plays up to her new role as serious fashionista who styles her friend Eva Longoria.
In the new LG mobile phone ad, the pair are seen laughing and joking together while playing dress up.
The two women are seen wearing various designers outfits and are caked in heavy make-up before they prepare to sashay down the catwalk together.
The commercial ends with a summing up of the phones as 'Friends. Fashion. Fabulous'. The ad was shot last March in Los Angeles and the pair were styled by Longoria's hairdresser pal Ken Paves.
The pair have been close friends with the Beckhams first moved to Los Angeles in 2007. Longoria said of her friend: 'I admire her as a wife and mother. We have a lot in common.I really like to surround myself with women who place their family first. She is very devoted and dedicated to her kids and I really respect that. We hang out at each other's houses. We don't go out that much actually. We just do normal girl things when we're along - we have a meal and a catch up.'
Describing their friendship, Beckham said: 'Eva has been really sweet. When I first moved here, I didn't know anybody. She went with me to get my nails done, my hair done...'
Beckham and Longoria are no stranger to celebrity hawking, having starred in many ad campaigns.
While Longoria's advertising past is relatively tame compared to Beckham's huge list of companies, she is a high-profile face of L'Oreal and has appeared in ads for fashion ranges Bebe and London Fog.
However, Beckham is practically a Goliath in terms of fronting campaigns and has starred in ads for Armani lingerie, Marc Jacobs, Rocawear, Daihatsu cars, Walkers Crisps.
Click here to see the advert
Source : Daily Mail
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