Footballer David Beckham topped the list of the most powerful celebrities – which takes all metrics into account – and Millward Brown was quick to suggest potential marketing tie-ups for the former England captain.
Media development director Mark Husak said: “Beckham’s outgoing, calm, straightforward and sensible personality combined with the polished image that broke many of the stereotypes about male sophistication and grooming would make him a good match for brands such as Avon, Nivea and Starbucks.”
Other famous figures in the list of most powerful celebrities included Gary Lineker, Jamie Oliver, Will Smith and Jenson Button. Away from the celebrity side of the research, Millward Brown found that the brands generating the most buzz among respondents were Apple, Google, Facebook, X-Factor and Wii.
Millward Brown’s Cebra study ranks celebrities with the highest Cebra score among UK adults aged between 18 and 65. The top 10 were:
Celebrities with the most power Ranking in March 2010
1) David Beckham
2) Ant & Dec
3) Kylie Minogue
4) Will Smith
5) Lewis Hamilton
6) Judi Dench
7) Joanna Lumley
8 ) Cheryl Cole
9) Jamie Oliver
10) Gary Lineker
Source : Research Live
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