Judy Craymer, the woman behind Mamma Mia!, has revealed plans to create a Spice Girls musical.
She was persuaded to turn her talents to the Girl Power story by Geri Halliwell, the artist formerly known as Ginger Spice, who approached her twice about the idea.
Craymer turned the Abba musical Mamma Mia! into a global phenomenon - the show has had a West End run of more than a decade and spawned, over the years, 25 productions around the world.
Geri and Simon Fuller, one-time manager of the Spice Girls, have joined with Craymer and Universal Music to develop the stage show, which will be called Viva Forever, after one of the Spice’s hits.
Craymer revealed that, in addition to Halliwell, she had met with Victoria Beckham, Emma Bunton and Melanie Chisholm - although not yet with Melanie Brown, who resides mainly in Los Angeles - to discuss the musical, which is expected to be on the London stage within three years.
She said that she was struck by how the dynamic of the women’s friendship had developed over the years, particularly now that all of the Spice Girls had become mums.
Viva Forever will not be a tribute show, she added. ‘It will be fictionalised, but you would feel you were getting the sense of a story, about a group of women, that you knew was very much related to the music.'
It is expected to open in London within the next two to three years.
Source : Daily Mail UK
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